Ruaa Elmansuri is a London-based, Libyan Designer and Artist, her namesake womenswear brand is a conceptual, dreamy creation, built on storytelling, evoking a sense of ethereal elegance, seamlessly blending North African heritage with a contemporary fashion sensation.

With a commitment to quality and ethics, the brand utilises deadstock and repurposed materials, sourced from the UK and the North African region, as well as collaborating with creatives and local artisans. Resulting in creating unique, meaningful pieces that stand out, confidently expressing the wearer’s individuality, and carrying history forward with purpose and style.